On July 17, as the Summer Appreciation Festival of Guangzhou Friendship Department Store kicked off, Global Premium Collection — the first integrated store of its kind under Grandbuy Co., Ltd. and also the first of its kind in Guangzhou — officially opened on the 4th floor of Guangzhou Friendship Huanshi East Store. The store brings in premium products from numerous countries worldwide, offering consumers access to fine global goods. On opening day, the inaugural stop of "Global Goods Unboxing Day · Australia" made its debut, featuring a curated selection of high-end Australian products and drawing crowds of local shoppers.

The flagship Global Premium Collection store boasts a range of debut products spanning beverages, health food and personal care categories. Highlights include multiple offline premiere items: Lula Rum from Queensland, Australia, making its national offline debut; Barnes Natural Apple Cider Vinegar, Golden Circle fruit juice and Enkoti natural skincare products, launching offline for the first time in South China; as well as Mr. Consistent non-alcoholic cocktails debuting offline in retail channels. Coinciding with Guangzhou Friendship’s Summer Appreciation Festival, customers can enjoy exclusive offers including discounts and 5x reward points.

According to the introduction, Global Premium Collection consistently adheres to the three product selection criteria of origin-sourced, healthy and distinctive. It expands brand resources through diverse channels including industry exchanges, supplier referrals, coordination with the Provincial Food Import Association, recommendations from commercial offices of foreign consulates and embassies, and negotiations at professional exhibitions, with rigorous screening for brands and products to be featured in the store.

As Grandbuy’s maiden venture into the premium imported retail sector, the launch of Global Premium Collection marks the Group’s further upgrade toward an integrated business model of "retail + lifestyle services", and brings another new first store to Guangzhou.