Compared with other categories, fresh and fast-moving consumer goods have the characteristics of high consumption frequency and fast consumption speed, and fresh food has the just-needed attribute. Fresh goods mainly include fruits, vegetables, meat, aquatic products, dry goods and daily preparations, cooked food and pastries. China's fresh retail consumption is mainly divided into online and offline channels, of which online channels include e-commerce, pre-warehouse, community group buying, etc. Offline channels include wet markets, traditional supermarkets, and community fresh stores. At present, fresh retail channels are developing in the direction of diversification, and different channels have their own advantages and disadvantages.

On February 13, 2023, the "Opinions of the CPC Central Committee and The State Council on Comprehensively Promoting the Key Work of Rural Revitalization in 2023" was released, which is the 20th central document guiding the work of "agriculture, rural areas and farmers" since the 21st century. The full text consists of nine parts, including: We will intensify efforts to ensure stable production and supply of grain and important agricultural products, strengthen agricultural infrastructure, strengthen support for agricultural science and technology and equipment, consolidate and expand achievements in poverty alleviation, promote high-quality development of rural industries, expand channels for farmers to increase income and get rich, make solid progress in building a livable and working countryside and a beautiful countryside, improve the rural governance system under the leadership of Party organizations, and strengthen policy support and institutional innovation. Among them, the article 19 of the fifth part specifically mentions the cultivation and development of the prepared vegetable industry.

What is a prepared dish? Prefabricated vegetables refer to the finished or semi-finished products made from agricultural, livestock, poultry and aquatic products with various auxiliary materials through pre-processing (such as cutting, stirring, curing, rolling, molding and seasoning). According to the White Paper on the Development of China's prepared vegetable Industry in 2022, the scale of China's prepared vegetable market will reach 419.6 billion yuan in 2022 and is expected to break through the trillion yuan mark in 2026.

Prefabricated dishes are not rare in our daily life, such as the self-heating hot pot commonly found in supermarkets. In addition, some take-out businesses and restaurants have a high proportion of prefabricated dishes. According to the "Report on China's chain Catering Industry in 2022" jointly released by the China Chain Operation Association and Huxing Capital, prepared dishes such as rural base, real Kung fu, Yoshinoya, and west shellfish account for more than 80% of chain catering enterprises.

At present, however, there are different opinions about prepared dishes. For businesses, the use of preprepared dishes can improve the efficiency of meal delivery, reduce the cost of ingredients and labor costs, reduce the kitchen area to reduce rental expenses, and thus improve the profit level.

But consumers are divided when it comes to prepared dishes. Some consumers hold a positive attitude, they think that the headquarters of the large factory to prepare prepared dishes, compared with the small kitchen environment of the restaurant is cleaner and more safe to eat. Some consumers also raised objections, saying that they could not accept prepared dishes, believing that it took so long for prepared dishes to be made from the headquarters to the table, and that the dishes treated with anti-corrosion treatment had poor taste compared with the dishes made on the spot, and were not fresh and healthy. Other consumers are more concerned about their own rights. They believe that consumers should have the right to know and choose whether the dishes produced by a restaurant are prepared dishes, and businesses should clearly state that the restaurant uses prepared dishes in a prominent position or in the publicity channel.

From the national level, prepared dishes are a new model of integrated development of the first, second and third industries, and a new business form to promote the quality and efficiency of the "vegetable basket" project. Improving the prepared vegetable industry chain can promote national agricultural development and rural revitalization, promote the iterative upgrading of agricultural and livestock product processing industry, and promote the transformation and consumption reform of the catering industry. At present, a number of provinces and cities have introduced or landed prefabricated food support policies. However, the prepared dish industry is still in the early stage of development, and it still needs government guidance, market leadership and consumer participation.

At the end of February 2023, Jingdong quietly launched the "Jingdong buy food" project. In the Jingdong Home APP, Jingdong Buy food as a first-level entrance, which is consistent with the previous "buy food" channel function. At the same time, compared with the previous, the online Jingdong buy food also aggregate a number of well-known fresh platforms, in addition to their own seven fresh, Yonghui, there are hundred orchard, Wumart, Ding dong buy food, Carrefour and other third-party merchants, and even can buy the box horse. At present, Jingdong shopping is not self-operated, but chooses platform operation.

In fact, since 2016, Jingdong has shown great interest in fresh e-commerce business, and invested a lot of manpower and material resources, but it has had little effect, and even was once in a "semi-cooling" state. However, under a series of industry changes such as Dingdong Buying vegetables on behalf of players in the pre-position position, and the opening of a new round of expansion of the Meituan buying vegetables in the pre-position business, Jingdong seems to have reignited the confidence and determination to compete for more territory of fresh electricity suppliers. After the low-key launch of "Jingdong buy food", in June 2023, Jingdong successfully put into operation two major pre-positions in Beijing.

Jingdong restarted the two pre-warehouse are located in Beijing Shilihe and Tiantongyuan, to e-commerce flow + self-management model, the same area after the success of the goods, by the rider unified centralized distribution. The operation of the two pre-warehouse area of up to thousands of square meters, with a huge throughput, can meet more diversified, high-frequency, instant consumer demand. And Beijing, with convenient transportation, dense network and stronger consumer demand, is used as a test point, effectively solving the problem of high operating costs.

For the pre-position, one can make up the self-operated plate that "Jingdong buy food" cannot reach, and you can master more autonomy. The previous "Jingdong Buy food" adopted an aggregation platform operation model, which not only included Yonghui supermarket, which Jingdong participated in, but also accessed third-party merchants such as Ding Dong Buy Food, Hema Fresh, Sam, Hundred Orchard, and Walmart. In addition, Jingdong has given a large number of policy tilts to fresh stores, such as changing the minimum 10% commission to 0 commission, in order to attract more merchants to settle.

Second, the problem facing Jingdong's restart of pre-warehouse is that the distribution efficiency is not dominant. The pre-warehouse mainly needs immediacy, high loss, and high requirements for the performance system. Over the years, although Jingdong has laid out a relatively complete and sufficient warehousing and logistics system in the country, and has certain advantages of spreading out pre-warehouse, in terms of the overall operating experience and final performance experience, Jingdong's self-operated pre-warehouse adopts e-commerce logistics wave distribution, and users have to wait for nearly 2 hours. This is not advantageous compared with the distribution efficiency of the United States Group in half an hour.

However, from another point of view, Jingdong adopts the Okang model to obtain more SKUs at the expense of part of the distribution speed, which can meet the needs of some users who have strong purchasing tendencies and pay more attention to the diversification of goods. In addition, fresh belongs to the high frequency category, and the high frequency in the universal sense is daily frequency and weekly frequency, which is of great significance to improve the user activity and stickiness of Jingdong, that is, the re-purchase rate. Especially for Jingdong, which is growing in low-frequency categories such as 3C household appliances, it is more necessary to insist on doing it.

On June 18, 2023, fudi+ Select Supermarkets, a new line of fudi member stores, officially opened. Consumers do not need a membership to enter the supermarket to buy goods. Compared with Wal-Mart, Wumart, etc., from supermarkets to member stores, fudi has expanded from warehouse member stores to select supermarkets, leveraging slightly smaller medium-sized stores to "circle the land" offline. Previously, fudi+ has set up shop in Wudaokou shopping Center to test the waters.

From the perspective of goods, store design and service, fudi+ is trying to land the texture that a new generation of consumers love. For example, fully understand the rich category of "Chinese stomach", a variety of fruits, vegetables, salads, cooked food, pasta, quick dishes, more suitable for the daily Chinese diet. Live is also the highlight of fudi, standing free processing of the fish room.

At the same time, the texture and design style of fudi+ also follow the characteristics of the appearance level of fudi member stores. Including, using the fashionable color of BV green as the Logo color, so that the logo presents an upward tilt, conveying an "upward" attitude, and also showing a strong fashion label. An internal employee revealed that the overall design of fudi+ store revolves around "enjoying quality life", with soft and simple colors, and hopes to enhance the experience and interaction of customers during the shopping process through color superposition and material interspersion.

It is worth noting that although it is opened in a large Shopping Mall, fudi internally does not define fudi+ as a "boutique supermarket" - a supermarket targeting high-end consumers and high-income classes, selling high-end packaged food, fresh food, skin care cosmetics and imported products.

A fudi official emphasized that the positioning of fudi+ as a "select" supermarket is a new exploration that "emphasizes the focus on products, based on non-membership, space, and user differences, selected from fudi's existing supply chain product pool of high-quality products." This "selection", one is to meet the shopping needs of members in different consumption scenarios, close to users, price strategy, emphasis on cost-effective; In addition, fudi is also trying to meet the needs of many high-end shopping malls to upgrade the supermarket format.

In addition, the relevant person in charge of fudi also pointed out that large member stores can not open a large number of stores in a city, but select supermarkets can land in multiple scenes. Compared with the member stores "outside the Fifth Ring Road", the convenient consumer facilities in the urban area are relatively perfect, and the new fudi+ store opens, which will also face the competition in the region. Chain supermarkets should pay more attention to the operation of goods, with the advantage of supply chain, create competition barriers, and "circle" in the community area.

June 13, 2023 Daily Fresh announced that on June 6, 2023, it received notice from the Nasdaq Stock Market Listing Qualifications Department that the NASDAQ Listing Qualifications Department has decided to delist Daily Fresh's American Depositary Shares (" ADSs ") from NASDAQ unless the Company promptly requests a hearing before a NASDAQ Hearing Panel (the "Panel").

The company said it plans to request a panel hearing in a timely manner and suspend any delisting-related actions until the hearing process is finally concluded. At the same time, the Company also stated that there can be no assurance that the Panel will grant the Company's request for continued listing or that it will be able to demonstrate compliance with the applicable listing criteria within any extended period of time granted by the Panel following the hearing.

In the industry and outside that daily fresh delisting is a foregone conclusion, on August 4, Daily Fresh issued an announcement on its official website that it had signed two financing share purchase agreements (that is, share purchase agreements) with two investors, according to the financing share purchase agreement, investors agreed to subscribe a total of 5.4 billion shares of Class B ordinary shares of the company under the premise of meeting certain delivery conditions. The total purchase price is $27 million. Upon completion of the transactions under the Financing Share Purchase Agreement, the new investors will hold 5.4 billion Class B common shares of the Company, representing 88.1% of the Company's total issued and outstanding shares. At the same time, both investors have agreed to entrust all voting rights of all shares issued under the Share Purchase Agreement to Xu Zheng, Chairman of the Board and Chief Executive Officer of Mainichi Youxian.

However, from the final outcome of the daily fresh, this financing ended in vain. In November 2023, the company again announced that the business acquisition under the equity financing and share Purchase Agreement previously announced on August 3, 2023, and the transactions under the share Transfer Agreement previously announced on August 7, 2023, had been terminated.

Thereafter, on November 15, 2023, the NASDAQ Hearing Panel informed Daily Premium that the Panel had decided to delist the Company's securities from the NASDAQ Stock Market LLC and suspend trading in those securities as of the opening of trading on Friday, November 17, 2023. After the expiration of the applicable appeal period, Nasdaq will file a Form 25 Notice of Delisting with the SEC to complete the delisting. The Company expects its American Depositary shares to begin trading on the over-the-counter market on Friday, November 17, 2023.

Public information shows that Daily fresh was founded in 2014, the first "pre-warehouse" fresh home model, once became a model of industry learning, but the high performance rate has become a key factor restricting its development, so that the business in a long-term loss state. In June 2021, Daily Fresh listed in the US stock market, known as the "fresh electricity supplier first share", the market value soared to 3.2 billion US dollars, the peak of the listing, and then fell all the way, until now delisted.

According to the financial report of Daily Fresh 2022, its revenue in 2020, 2021 and 2022 will be 6.13 billion yuan, 6.952 billion yuan and 2.761 billion yuan, respectively; Net losses were 1.649 billion yuan, 3.85 billion yuan and 1.523 billion yuan, respectively. As of November 2023, Beijing Daily Youxian E-commerce Co., Ltd. has more than 20 pieces of executed person information, and the total amount of execution exceeds 47 million yuan.

On September 27, 2023, Hema's first high-end supermarket Premier Black Label store was officially opened in Shanghai. This store is located in Shanghai Changning District Longemeng shopping mall, covering an area of more than 6,000 square meters, the products are aimed at the highest level of boutique supermarkets in China to create, and with Chinese food culture characteristics and design concepts.

It is understood that in Premier stores, imported goods account for nearly 50%. A series of new products, including French high-end companion gift brand Miss Malena, Sugarfina candy with the same style of American Hollywood stars, Australian national brand Coles' stone toast series, and Japanese soft serve ice cream, will enter the Chinese market for the first time through Hema Premier.

In addition, Premier's fresh products have also been comprehensively upgraded compared to Hema Fresh stores. Live sea urchin, pearl Oyster, mouse-spotted fish, Musang King durian milleuca, hand-made Q on toast, Brilling French Ham, blueberry red wine foie gras, imported Italian pizza, and more, about 50 high-quality products at ultra-low prices are sold in Premier stores.

In addition, unlike traditional boutique supermarkets, Hema Premier stores are completely designed by Chinese designers and have launched products featuring Chinese food culture. Such as "Shanghai Old lane" series of prefabricated noodles, Shanghai local characteristics of tiger claw claw, sugar cake, etc. Similar to Hema Fresh store, in addition to supermarkets, Premier hopes to become an urban living space for citizens and even a landmark "punch time", so that consumers can enjoy leisure time happily and easily. Since the birth of Hema 8 years ago, "the best understanding of Chinese consumers, but also understand the situation of the global retail market, can integrate Chinese and Western."

It is understood that since its establishment, Hema has tried a total of 10 formats, including Hema fresh, Hema MINI, Hema small station, Hema neighborhood, Hema X member store, etc., to explore business growth points in different scenes such as communities and wet markets. In the process of Hema exploration, some of the incubated formats have achieved rapid growth, while others have been shut down and transformed. Today, Hema Fresh store, X member store and Hema Ole have been basically regarded as the "three carriages" of Hema's future development.

On October 10, 2023, Hundred Orchard announced that it acquired about 19.58% of the equity of Shenzhen General Fruit with 14.38 million yuan in cash. Upon completion of the equity transfer, Shenzhen Banguo will become an indirect subsidiary of Baiguoru, with approximately 51.00% equity interest owned by Baiguoru Investment, and its financial results will be consolidated into Baiguoru's financial statements.

Since then, on October 20, according to the internal information of hundred orchard, hundred orchard has successfully obtained a controlling stake in Shenzhen General Fruit B2B platform. The two sides will work together to address the massive fragmentation of sourcing and sales in the fruit industry and work to upgrade and optimize the supply chain.

It is understood that Shenzhen General Fruit was founded in 2019, is a total warehouse as a distribution center, through the city warehouse to provide small wholesalers and retail buyers with fresh fruit sales agent services B2B platform enterprises, can effectively solve the small terminal retail buyers procurement difficult, expensive procurement costs, upstream sellers circulation cost is high, low time, buyers scattered pain points, Is a small B enterprise supply chain solution provider.

Founded in 2001, Baiyuan is a large-scale chain enterprise integrating fruit procurement, planting support, post-harvest preservation, logistics warehousing, standard classification, marketing development, brand operation and store retail. And after four shocks to the IPO, Hundred Orchard was officially listed on the main board of the Hong Kong Stock Exchange on January 16, 2023. At present, Baiguoyuan has more than 5,900 offline stores in more than 140 cities in 22 provinces and cities across the country, and its stores are mainly concentrated in residential areas, commercial streets and other areas with smooth and prosperous people, and the number of service members exceeds 79 million.

This acquisition, for General fruit, can obtain the resource support of Baiguoyuan, including global supply chain advantages, standard system, marketing promotion and digital operation capabilities, General Fruit can further enhance the market influence and accelerate the channel layout process; For Hundred Orchard, it can promote the global layout of its B-end business.

On October 27, 2023, Zhongbai Group, the largest supermarket chain in Hubei Province, launched a new business format - Zhongbai Fresh Kitchen.

It is understood that this shop is located in Wuhan Xinhua West Road, for open file. On the opening day, handmade steamed buns, beef noodles with red oil, classic hot and dry noodles and other products were welcomed by customers, assured that the supply of noodles was in short supply, and 346 noodles were sold out in 3 hours. The old smell of steaming fireworks is popular with all ages.

The opening of Zhongbai Fresh Kitchen New West China Store can be said to be the active practice and beneficial exploration of Zhongbai Group to promote business innovation and enterprise reform. As a new brand under the Zhongbai Group, Zhongbai Fresh Kitchen will cooperate with the strong network and logistics system of Zhongbai Group, and distribute high-quality fresh ingredients to all outlets every day to achieve "factory shop dancing". In the next step, Zhongbai Fresh Kitchen will continue to layout the city outlets in accordance with the plan of 100 stores, further enrich the product line, and bring consumers "high quality, good taste, real fresh, super convenient" fresh food.

According to the relevant person in charge of Zhongbai Group, "Zhongbai fresh kitchen" is currently a store in the store, the future will also open special stores, and plans to open 100 next year.

Zhongbai Group is the largest supermarket retail group in Hubei Province, a state-owned commercial listed company, and one of the 20 national commercial enterprises cultivated by the Ministry of Commerce. The company ranked 27th in China's Top 100 Retailers in 2022. According to the information released by the China Chain Operation Association, it ranks 23rd in China's top 100 chains and 9th in China's top 100 supermarkets in 2022.

Zhongbai Group, formerly known as the Wuhan Branch of China National Products Corporation, was initiated and founded by patriotic people in 1937 and has a history of nearly 90 years. In the 1950s, it was renamed "Wuhan Downtown Department Store" and was the first state-owned large department store in Wuhan. In 1989, the enterprise was reformed into a shareholding system. It was listed on the Shenzhen Stock Exchange in 1997.

After decades of development, the company has developed into a large commercial group with more than 1700 chain outlets distributed in Hubei, Chongqing and Hunan, with an operating area of over 1.7 million square meters, total assets of more than 10 billion yuan, annual operating income of nearly 13 billion yuan, and scale sales of nearly 28 billion yuan. It has a comprehensive supermarket, community supermarket, 24H convenience store, shopping center, electrical appliance monopoly, logistics, food factory production and other types of business.

In recent years, Zhongbai Group has strengthened its business reform, continuously innovated and transformed its business format, and demonstrated strong business vitality. Since 2023, Zhongbai Group has focused on the transformation and upgrading of business formats, and the pilot network innovation and exploration has been continuously promoted in depth. Among them, in the first half of 2023, Zhongbai locked the customer segment market, pilot "small hundred snack shop" discount store, develop "Zhongbai Qian Shuang" light food store 20, create "Zhongbai Qian Shuang" low-fat healthy food brand, and enter the new track of healthy meals and prepared dishes industry. And actively explore the community canteen service model, with the Huimin service supporting construction standards, to create the first market-oriented operation of "happy canteen".

On November 10, 2023, community fresh brand Fresh Legend and Wuhan Business cooperation opened the first ladybug fresh in Wuhan, which is also the first time Fresh Legend entered the Wuhan market. Unlike the original fresh legend's stores, which are mainly played in green, the store's facade is against a blue background, and there is a small ladybug, a typical image of fresh Legend stores, in front of the store.

The store is located in Wuhan City, Jiangan District Miaoli Road and Macao Road intersection southwest 180 meters, an area of about 300 square meters, in the commodity structure, store positioning to mark Anhui fresh legend 7.5 generation store.

It is understood that the cooperation will be supported by Wuhan Zhongshang with venue, personnel and funds. At the same time, Zhongshang members can also enjoy store points and discounts. Fresh legend provides goods, according to reports, fresh Legend has more than 800 fresh procurement and planting bases in the world, but also has its own processing factories and cooperative factories, tofu bean sprouts, fine dishes, bread, seafood and aquatic products, more than half of the goods produced by their own, to ensure the quality and price of goods.

"Ladybug fresh" gives full play to the advantages of resource integration, channel integration and brand aggregation. Fresh Legend play its supply chain, processing and distribution, operation standardization and other strengths, while Wuhan Zhongshang rely on the brand and community advantages of deep cultivation of the local market, and focus on the optimization of Zhongshang, base self-operated agricultural products, "one county, one product" and other vertical characteristics of supply chain development. The two sides jointly explore and promote the transformation and upgrading of community fresh business formats in the Wuhan market, and bring good and healthy food ingredients to Wuhan consumers.

Since opening the first fresh legend store in 2015, founder Wang Wei has been concerned by the industry, and in the fourth quarter of 2022, fresh Legend ushered in the first quarter of profit. At present, the fresh legend has developed to the eighth generation of stores, subdivided into three formats, respectively: about 100 square meters of small fresh stores; Standard store of about 200㎡; Market stores above 350 square meters. Wang Wei positioned the fresh legend as "high-tech manufacturing retail", and high-tech, manufacturing, all-weather retail enterprises are the three labels of fresh legend. In the future, we will still insist on doing the market at the gate of the community.

Selling vegetables across borders has become a trend in recent years.

On March 31, 2023, the first "bus convenience station" project of Beijing Public Transportation Group began to operate. It is understood that the "bus convenience station" is located outside the Beijing subway Liufang bus stop, which is converted from a blue, white and yellow bus with one side of the car opened as a window for the main sale of fresh vegetables. Four "Windows" are opened, with vegetables on the left and fruits on the right. It operates from 7 a.m. to 10 p.m.

According to the relevant person in charge, after the pilot of Liufang stack, it is planned to operate Zuojiazhuang, Caofang, Chongwenmen, Beiyuan home, Wangjing South Lake Canal, Zuoan Road, East Bridge, Heping Street and a number of convenience stack points according to the idea of "mature one operation one". According to the project plan, within three years, the city will build at least 300 public transport convenience service stations, covering all urban areas within the Fifth Ring road of Beijing, forming a network layout, radiating more than 90% of the community population in Beijing.

After Beijing, Xi 'an launched the same "project". On June 20, Xi 'an Agricultural Investment Group launched the first "bus basket Huimin Station" in the west. The station was redesigned from retired buses, the original seats were removed and replaced with display shelves, and more than 200 kinds of products are sold, including agricultural and sideline products, fresh fruits and vegetables.

It is understood that the station is built and operated by Xi 'an Vegetable Basket Engineering Co., LTD., which is a wholly-owned subsidiary of Xi 'an Agricultural Investment Group, a large state-owned enterprise with special functions in Xi 'an. It is responsible for the construction of the vegetable basket engineering system in Xi 'an City. To ensure that the average price of 36 important edible agricultural products in the station is low for a long time, and truly realize the benefit of the people.

In the future, Xi 'an Agricultural Investment will continue to increase the density of site layout according to the principle of "first trial", combined with the operation of the first station of "Bus basket Huimin Station", and continue to explore more quality services based on fresh products to meet the diversified consumer needs of the city's residents.

On March 31, 2023, the first "bus convenience station" project of Beijing Public Transportation Group began to operate. It is understood that the "bus convenience station" is located outside the Beijing subway Liufang bus stop, which is converted from a blue, white and yellow bus with one side of the car opened as a window for the main sale of fresh vegetables. Four "Windows" are opened, with vegetables on the left and fruits on the right. It operates from 7 a.m. to 10 p.m.

According to the relevant person in charge, after the pilot of Liufang stack, it is planned to operate Zuojiazhuang, Caofang, Chongwenmen, Beiyuan home, Wangjing South Lake Canal, Zuoan Road, East Bridge, Heping Street and a number of convenience stack points according to the idea of "mature one operation one". According to the project plan, within three years, the city will build at least 300 public transport convenience service stations, covering all urban areas within the Fifth Ring road of Beijing, forming a network layout, radiating more than 90% of the community population in Beijing.

After Beijing, Xi 'an launched the same "project". On June 20, Xi 'an Agricultural Investment Group launched the first "bus basket Huimin Station" in the west. The station was redesigned from retired buses, the original seats were removed and replaced with display shelves, and more than 200 kinds of products are sold, including agricultural and sideline products, fresh fruits and vegetables.

It is understood that the station is built and operated by Xi 'an Vegetable Basket Engineering Co., LTD., which is a wholly-owned subsidiary of Xi 'an Agricultural Investment Group, a large state-owned enterprise with special functions in Xi 'an. It is responsible for the construction of the vegetable basket engineering system in Xi 'an City. To ensure that the average price of 36 important edible agricultural products in the station is low for a long time, and truly realize the benefit of the people.

In the future, Xi 'an Agricultural Investment will continue to increase the density of site layout according to the principle of "first trial", combined with the operation of the first station of "Bus basket Huimin Station", and continue to explore more quality services based on fresh products to meet the diversified consumer needs of the city's residents.

On May 24, 2023, the official wechat public account "Tao CAI CAI Supermarket" announced that Tao CAI CAI and Tao Fresh Da were merged and renamed "Taobao Buy food". The official explanation in the message, Tao food (the next day from the pick up) and Tao fresh da (immediately home) after the merger called "Taobao to buy food", after the name change wechat small program can also be used. Previously, Tao Caicai was a community business platform that provided daily necessities and fresh food pick-up services through pick-up points near consumers.

The person in charge of the relevant business of "Taobao buy food" said that after entering "Taobao buy food" from the home page of Taobao APP, users in different cities will see slightly different pages and goods. The core starting point of this upgrade is to make consumers buy cheaper, fresher and more relaxed. "One hour" to meet the temporary needs, "the next day self-pick" provides cost-effective meat, poultry, eggs, fruits and vegetables, etc., more suitable for the needs of strong planning.

It is understood that in March 2021, Ali integrated retail and Box horse market established community e-commerce business group (MMC, directly managed by Ali partner Kardashian), and the external brand is "Box horse market" and "Taobao to buy food"; In September 2021, Ali community e-commerce held a conference to announce that the brand was officially upgraded to Tao Cuisine. After the upgrade, Ali community e-commerce foreign brands unified as "Tao cuisine."

Less than 2 years from the name change of the "Tao CAI CAI" brand, Ali community e-commerce business was renamed again to "Taobao buy food", which is related to Ali's recent organizational structure adjustment.

On March 28, Alibaba launched the 1+6+N organizational change, and established six business groups and several business companies, including Cloud Intelligence Group, Taotian Group, Local Life Group, Ali International Digital Business Group, Cainiao Group, and Great Entertainment Group. In May this year, Ali will Tmall supermarket, Taocai, Taoxian, fresh food and other businesses to form a local retail plate, called "supermarket business development center", by the head of Tmall supermarket Liu Yiman as president.